
De Beers Origin US Strategy: A Look at the New Leadership Team
De Beers Fortifies US Market Strategy with Powerhouse Hires for New ‘Origin’ Diamond Brand In a strategic move signaling a significant evolution in its business model, the De Beers Group has announced the appointment of two seasoned industry veterans to lead its newly established polished diamond sales division in the United States. Cortney Craft and Aashish “Aash” Shah have been