
The Pop Mart Strategy: Unlocking New Markets Through Emotional Consumption
Shanghai, China – On a bustling Friday in the heart of Shanghai, amidst the city’s relentless pace, a different kind of frenzy was unfolding. It wasn’t for a new tech gadget or a luxury fashion drop, but for something far more whimsical. Pop Mart, the cultural juggernaut behind the global “blind box” craze and the creator of the beloved, goblin-like Labubu