A Decade of Time: WatchTime New York Celebrates its 10th Anniversary with an Unprecedented Brand Showcase
This fall, the heart of Manhattan will once again beat to the rhythm of ticking escapements and the hushed awe of horological aficionados. WatchTime New York, the premier consumer watch fair in the United States, is set to mark its 10th anniversary with its most spectacular edition to date. From October 17th to 19th, 2025, the magnificent Gotham Hall will open its doors to a record-breaking assembly of the world’s most revered watchmakers, passionate collectors, and curious enthusiasts for a three-day celebration of horological artistry and innovation.
What began in 2015 as a novel concept—a direct bridge between the hallowed halls of Swiss watchmaking and the American collector community—has blossomed into a cornerstone of New York City’s unofficial “Watch Week.” Organized by WatchTime magazine, a leading authority in the watch world since its founding in New York City in 1999, the event has fundamentally reshaped how enthusiasts experience and acquire fine timepieces. This year, the 10th-anniversary edition promises an immersive journey into the world of haute horlogerie, distinguished by an unparalleled lineup of brands and exclusive new experiences.
The Grandeur of Gotham Hall: A Fitting Stage for Horological Excellence
The choice of Gotham Hall as the perennial home for WatchTime New York is no mere coincidence. The venue, an architectural masterpiece, provides a backdrop of elegance and history that perfectly complements the exquisite timepieces on display. Originally constructed between 1922 and 1924 as the Greenwich Savings Bank, this iconic building at the intersection of Broadway and 36th Street is a testament to the grandeur of a bygone era.
Designed by the renowned firm of York and Sawyer, Gotham Hall’s interior is a symphony of Corinthian columns, majestic granite walls, and gleaming marble floors. The centerpiece of this awe-inspiring space is the grand ballroom, with its soaring 70-foot ceiling and a breathtaking 3,000-square-foot stained-glass skylight that bathes the hall in a celestial glow. As attendees peruse the latest horological creations, they will be enveloped by an ambiance of timeless sophistication, a space where the artistry of watchmaking finds its architectural counterpart.
A Record-Breaking Roster of Exhibitors: From Historic Maisons to Avant-Garde Independents
The 10th-anniversary edition of WatchTime New York is set to shatter all previous records with a roster of over 40 exhibiting brands. This represents a significant increase from the already impressive showing in 2024 and reflects the event’s growing prestige on the international watch calendar. The curated selection of participants ensures a captivating experience for every taste and budget, from seasoned collectors seeking their next grail piece to newcomers eager to explore the diverse world of watchmaking.
Esteemed grandes maisons with centuries of heritage, such as Blancpain, Breguet, Chopard, Piaget, and Ulysse Nardin, will be present, showcasing their latest novelties and iconic collections. These pillars of the watchmaking industry will be joined by a vibrant contingent of independent and niche creators who are pushing the boundaries of horological design and mechanics. Enthusiasts will have the rare opportunity to engage with the masterminds behind brands like Greubel Forsey, MB&F, H. Moser & Cie., Urwerk, Armin Strom, and the celebrated Kari Voutilainen.
The event’s broad appeal is further underscored by the participation of more accessible yet highly respected brands, including Citizen and G-Shock. This inclusive approach ensures that WatchTime New York remains a welcoming and engaging event for the entire watch community, fostering a shared passion for timekeeping in all its forms.
An Immersive Experience: Beyond the Display Cases
WatchTime New York is far more than a static exhibition of timepieces. It is a dynamic and interactive event designed to foster connection and discovery. The familiar and beloved format will return, kicking off with an exclusive VIP cocktail reception on the evening of Friday, October 17th. This opening night party has become a highlight of the New York watch social calendar, offering a first look at the watches and a chance to mingle with brand executives, watchmakers, and fellow collectors in a festive atmosphere.
General admission sessions will follow on Saturday, October 18th, from 11 a.m. to 5 p.m., and Sunday, October 19th, from 11 a.m. to 4 p.m. Throughout the weekend, attendees can anticipate a host of engaging activities. Brands will be offering live demonstrations, providing a fascinating glimpse into the intricate craftsmanship that goes into each timepiece. Product debuts are also a hallmark of WatchTime New York, with many brands choosing this prestigious platform to unveil new creations to the American market for the first time.
Perhaps most importantly, the event provides unparalleled access to the people behind the watches. Attendees will have the invaluable opportunity to engage in one-on-one conversations with brand executives, designers, and the master watchmakers themselves, gaining insights and stories that bring the timepieces to life.
A Toast to a Decade: The Inaugural 10th Anniversary Dinner
To commemorate this significant milestone, WatchTime New York is introducing an exclusive new event for 2025: a 10th-anniversary dinner. This intimate, seated affair will take place on Friday night on Gotham Hall’s elegant mezzanine, immediately following the VIP cocktail reception.
This premium experience offers a limited number of guests the chance to connect with brand leaders and the editorial team of WatchTime magazine on a more personal level. The evening will feature a curated three-course meal with wine pairings, providing a perfect setting for in-depth conversations and the forging of new friendships within the close-knit watch community.
In the words of Roger Ruegger, Editor-in-Chief of WatchTime, “This year’s WatchTime New York brings together more brands and more new watches than ever before. Collectors can expect an incredible range of discoveries, from world premieres to rare independents, all in one place.” This sentiment is echoed by WatchTime Publisher Sara Orlando, who adds, “We set out to bring collectors and brands together. Ten years in, our team is so proud to have achieved that mission and so much more. WatchTime New York has become a cornerstone of New York City’s cultural calendar and a global destination for the watch community.”
Secure Your Place in Horological History
With attendance in previous years reaching over 2,500, and with the added significance of the 10th anniversary, this year’s event is expected to be a sell-out success. Tickets for WatchTime New York 2025 are available online now, with a range of options to suit every level of interest and engagement. Single-day general admission tickets are priced at $50, while the all-inclusive weekend pass, which grants access to the VIP cocktail reception and the exclusive 10th-anniversary seated dinner, is available for $750.
For anyone with a passion for the art and science of timekeeping, WatchTime New York’s 10th-anniversary celebration is an unmissable event. It is a rare opportunity to immerse oneself in the world of fine watches, to connect with the creators and custodians of horological tradition, and to be a part of a vibrant and welcoming community of enthusiasts. Mark your calendars for a weekend of discovery, connection, and horological splendor at Gotham Hall.
