Vicenzaoro September 2025: A Dazzling Convergence of Heritage, Innovation, and Global Jewellery Trends
The world of fine jewellery is set to cast its gaze upon a city steeped in artistic heritage and goldsmithing tradition: Vicenza, Italy. From September 5th to 9th, 2025, the Vicenza Expo Centre will once again transform into the vibrant epicenter of the global jewellery industry for the highly anticipated September edition of Vicenzaoro (VO). Organized by the prestigious Italian Exhibition Group (IEG), this landmark event is far more than a trade show; it is a dynamic platform where business, creativity, and future-forward thinking converge. With a staggering 1,200 exhibiting brands from over 30 countries poised to showcase their latest masterpieces, the event promises to be a comprehensive and inspiring experience for the entire supply chain.
As Matteo Farsura, the Global Exhibition Manager of IEG’s Jewellery & Fashion Division, articulates, the September 2025 edition is meticulously curated to be a crucible of new ideas and a definitive preview of the styles that will dominate the coming year. It is here that the pulse of the industry is not just measured but set, creating a ripple effect that will be felt in showrooms and by consumers across the globe.
Unveiling the Future: Trends and Timeless Treasures
In a world of fleeting fashions, Vicenzaoro stands as a beacon of insight and foresight. The show is not merely about what is beautiful now, but what will capture the imagination of tomorrow. This forward-thinking approach is embodied by two of its most celebrated features.
The Jewellery Trendbook 2027+: A Glimpse into Tomorrow
A cornerstone of the event is the launch of The Jewellery Trendbook 2027+. This influential publication, developed by IEG’s independent observatory, Trendvision Jewellery + Forecasting, is the industry’s essential guide to the future. It delves deep into the socio-cultural shifts, consumer behaviors, and emerging aesthetic currents that will shape jewellery design and marketing in the years to come. For designers, retailers, and brand strategists, the Trendbook is an invaluable tool, providing a clear roadmap for innovation and ensuring their collections resonate with the evolving desires of the modern consumer. It is a testament to Vicenzaoro’s role as an intellectual and creative leader in the sector.
VO Vintage: Where History Meets Horology
Following a resoundingly successful debut, VO Vintage will make its celebrated return. This exclusive marketplace is a haven for enthusiasts, collectors, and connoisseurs of rare and iconic timepieces and jewellery. It is a space where the allure of history is palpable, offering a curated selection of pre-owned treasures from the world’s most renowned brands. VO Vintage is not just a place for transactions; it is an immersive experience where collectors can connect with trusted dealers, share their passion, and discover pieces with a rich and storied past. This segment enchants attendees by celebrating the enduring value and timeless elegance of vintage craftsmanship, creating a perfect counterpoint to the show’s focus on future trends.
A Universe of Jewellery: Exploring the Vicenzaoro Communities
To navigate the vast and diverse landscape of the jewellery world, Vicenzaoro is intelligently organized into distinct “communities.” Each district is designed to cater to a specific segment of the market, allowing buyers to efficiently source products and discover new partners in a targeted environment.
Icon: The Pinnacle of Luxury
At the very peak of the luxury pyramid is the Icon community. This exclusive area is reserved for the world’s most prestigious high jewellery brands. It is a realm of breathtaking craftsmanship, exceptional gemstones, and designs that are true works of art. For elite retailers and private collectors, Icon is the destination to witness the pinnacle of goldsmithing and acquire pieces that define luxury.
Look: The Power of Accessible Luxury
Recognizing one of the most significant growth areas in the market, the Look community showcases the vibrant world of accessible or mid-range luxury jewellery. This segment, which according to Market Research Future already commanded 38% of the global market in 2023, represents a critical nexus of style, quality, and attainable price points. For many brands, this category can account for a substantial portion of their turnover, sometimes between 30% and 70%. The Look district provides a powerful platform for fashion-forward brands that blend contemporary design with quality materials, offering retailers the perfect inventory to attract a broad and discerning customer base.
Creation & Expression: The Foundation of Brilliance
The brilliance of any finished piece of jewellery begins with its fundamental components. The Creation community is the engine room of the industry, bringing together manufacturers of semi-finished products, clasps, settings, and other essential elements. It is a vital hub for designers and producers seeking high-quality components and innovative technical solutions. Complementing this is Expression, a community dedicated to the art of presentation, featuring the leading companies in visual merchandising and packaging. Together, they represent the complete, behind-the-scenes supply chain that turns raw materials into coveted treasures.
Essence: The Soul of the Jewel
At the very heart of the industry are the natural wonders that inspire it. The Essence community is a dazzling showcase of diamonds, coloured gemstones, and pearls. This section brings together leading gemstone dealers, expert gemmologists, master cutters, and respected analysis laboratories from around the world. It is a critical sourcing destination for jewellers who demand the finest materials and value transparency, ethical sourcing, and certified quality.
Time: The Rise of Contemporary Watchmaking
Founded in 2022, the Time community has rapidly grown into an essential B2B platform for contemporary watchmaking. This ever-expanding sector caters to the strong synergy between jewellery and horology. With over 40 brands expected to exhibit, Time provides a dedicated space for watch manufacturers and accessory companies to connect with a network of local and international distributors, solidifying Vicenzaoro’s position as a comprehensive luxury goods hub.
Glamroom: Launchpad for Emerging Talent
For retailers looking to discover the next big thing, the Glamroom is an unmissable destination. This curated space shines a spotlight on emerging designers and innovative brands, presenting a strategic product bracket perfect for refreshing store assortments ahead of the winter festivities. It is a dynamic showcase of creativity and a vital launchpad for the talent that will shape the industry’s future.
More Than a Trade Show: A Hub of Knowledge and Commerce
Vicenzaoro’s influence extends far beyond its exhibition halls. The event is a nexus for critical industry dialogue, technological advancement, and cultural celebration.
Economic Insights and Industry Dialogue
In a rapidly changing global market, access to reliable data is paramount. Leading trade associations such as Confindustria Federorafi, Club degli Orafi, Assogemme, and Confcommercio Federpreziosi will present their latest economic monitors during the expo. These sessions provide industry stakeholders with crucial analysis and insights into international market trends, helping them make informed business decisions.
The Vicenza Symposium: A Prelude of Technological Prowess
Signaling a deeper commitment to innovation, the September show will be preceded by The Vicenza Symposium. Held from September 2nd to 4th in the magnificent Basilica Palladiana, this new event is dedicated to the technological evolution of the jewellery sector. “This is a confirmation for the international business community that VO is a trend show,” notes Farsura, highlighting how the symposium will explore advancements in manufacturing, materials science, and digital integration, solidifying Vicenza’s reputation as a global leader in both design and technology.
Palakiss & ViOff: Business and Culture Intertwined
Catering to the immediate needs of retailers, the Palakiss area offers a dynamic cash-and-carry marketplace where buyers can directly purchase jewellery to stock their showcases. Beyond the expo center, the entire city of Vicenza comes alive through ViOff, the official off-show event. In collaboration with the Municipality of Vicenza, ViOff transforms the city’s historic streets and palazzos into a stage for cultural events, exhibitions, and exclusive gatherings, beautifully intertwining the business of jewellery with the art and culture of its host city.
Building the Future: A Commitment to Growth and Sustainability
Looking towards the future, IEG is undertaking a monumental expansion project at the Vicenza Expo Centre. Construction is underway on a new 22,000-square-metre hall, designed by the world-renowned Hamburg-based architectural firm GMP. This state-of-the-art, “zero impact” building is a testament to IEG’s commitment to sustainability and future growth. Although the new hall will be operational for the September 2026 edition, an optimized internal navigation system will ensure that the ongoing construction proceeds seamlessly without disrupting the September 2025 event. This ambitious project will further cement Vicenzaoro’s status as a world-class exhibition venue for decades to come.
This global event is made possible through a powerful network of strategic alliances. Key partners include the Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency (ITA), which are instrumental in bringing buyers from key international markets. These collaborations underscore the event’s importance to Italy’s export economy and its role as a global ambassador for “Made in Italy” excellence. Vicenzaoro’s international reach is further amplified by partnerships with CIBJO (The World Jewellery Confederation), India’s Gem and Jewellery Export Promotion Council, the Hong Kong Jewellery & Jade Manufacturers Association, and Francéclat, ensuring a truly global representation of talent and trade.
