Serving Looks: The Dazzling World of Tennis Jewelry at the U.S. Open and Beyond
The roar of the crowd at Arthur Ashe Stadium, the relentless New York sun beating down on the iconic blue courts, the explosive sound of a perfectly timed forehand—these are the hallmarks of the U.S. Open. But in recent years, another element has captured the attention of fans and fashionistas alike: the subtle, and sometimes not-so-subtle, flash of brilliance from the players themselves. Between powerful serves and grueling baseline rallies, a new narrative is being written in gold, diamonds, and vibrant colored stones. The 2025 U.S. Open has solidified this trend, proving that high-performance sport and high-end Tennis Jewelry are a match made in heaven.
This year’s tournament is a veritable treasure chest of on-court accessorizing. From Aryna Sabalenka’s commanding “neck party” to Emma Navarro’s chic and curated ear stack, the athletes are expressing their personal style more boldly than ever. Even Naomi Osaka, a certified style icon, brought a whimsical touch to the court with her custom-bedazzled Labubu figure, affectionately named “Billie Jean Bling.” This isn’t just about wearing pretty things; it’s a statement of confidence, a nod to personal branding, and a lucrative new frontier for player endorsements.
The Story Behind the Sparkle: How the ‘Tennis Bracelet’ Got Its Name
To understand the current explosion of on-court jewelry, we must first look back to a pivotal moment that occurred right here at the U.S. Open. The term “tennis bracelet” is so ubiquitous now that it feels like it has always existed, but its origin is a fantastic piece of sports and fashion history.
A Moment of Poise and a Lasting Legacy
The year was 1978. American tennis superstar Chris Evert, known for her cool demeanor and elegant two-handed backhand, was in the middle of a fierce match at the U.S. Open. Suddenly, she paused the game. Her delicate, straight-line diamond bracelet, a piece designed by George Bedewi, had unclasped and flown off her wrist. Unflustered, Evert asked the officials to halt play until the precious piece of jewelry could be located on the court. The televised search captivated audiences, and in that moment, an icon was born. From that day forward, the classic, flexible diamond strand bracelet was forever known as the “tennis bracelet.” Evert’s mishap turned a piece of fine jewelry into a symbol of effortless, athletic elegance, and she single-handedly launched a trend that endures to this day.
The 2025 U.S. Open: A Showcase of Modern Tennis Jewelry
Fast forward to today, and the spirit of Chris Evert’s style lives on, albeit in a much more diverse and personalized form. The modern tennis pro isn’t just wearing a single bracelet; they are curating a complete jewelry look that is both functional and expressive.
Aryna Sabalenka’s Power-Packed Neck Party
Aryna Sabalenka is known for her formidable power on the court, and her jewelry style is equally bold. She is frequently seen wearing a “neck party,” a fashionable term for layering multiple necklaces of varying lengths and styles. Her collection often includes delicate diamond solitaires, chunkier gold chains, and meaningful pendants, creating a look that is both luxurious and deeply personal. This layered approach adds a dynamic element to her on-court presence, catching the light with every powerful movement and serving as a testament to her confident, unapologetic persona.
Emma Navarro’s Curated Ear Stack
On the other end of the style spectrum is American player Emma Navarro, who exemplifies the “less is more” philosophy with her perfectly curated ear stack. Partnering with the popular jewelry brand Mejuri, known for its minimalist and modern designs, Navarro favors a collection of small gold hoops, delicate chains, and subtle diamond or gemstone studs. Her look is a masterclass in understated chic. It demonstrates that jewelry doesn’t need to be large to make an impact. The ear stack is practical for athletes, as it stays out of the way while still allowing for a significant degree of personal expression.
Naomi Osaka’s Playful and Personal Bling
Never one to follow the crowd, Naomi Osaka consistently uses fashion to tell a story. Her introduction of “Billie Jean Bling”—a custom diamond-encrusted Labubu art toy attached to her gear—is a perfect example. This playful, unexpected accessory showcases her unique personality and interests beyond tennis, connecting with a younger generation of fans who appreciate authenticity and creativity. It’s a brilliant move that blurs the lines between sport, art, and high fashion, proving that jewelry can be fun and deeply individual.
Beyond the Court: Player Partnerships Forging New Trends
The rise of tennis jewelry is not just a player-led phenomenon; it’s also a savvy business trend. Major jewelry brands have recognized the immense influence and global platform these athletes possess, leading to a wave of exciting collaborations and ambassadorships.
Elina Svitolina: Diamonds with a Deeper Meaning
Ukrainian star Elina Svitolina’s partnership with Solo for Diamonds is perhaps one of the most meaningful. Solo is a lab-grown diamond brand based in her home country of Ukraine. By wearing a Solo bracelet during her matches, Svitolina does more than accessorize; she makes a powerful statement of support for her nation and its businesses. Her choice highlights the growing appeal of lab-grown diamonds, which are celebrated for their ethical sourcing and sustainability, and it infuses her on-court look with patriotism and purpose.
Madison Keys and Jessica Pegula: Designing for the Modern Fan
American powerhouses Madison Keys and Jessica Pegula are also stepping into the jewelry world, not just as wearers but as creative partners. Keys recently co-designed a collection with Brilliant Earth, a brand known for its commitment to ethically sourced materials. Her collection likely reflects her own classic and powerful style, making it accessible to fans who admire her. Similarly, top-ranked Jessica Pegula has partnered with Gorjana, a brand beloved for its laid-back, Southern California aesthetic. These collaborations bring the “tennis chic” look directly to the consumer, allowing fans to buy into the style of their favorite players.
How to Ace Your Own Tennis Jewelry Style
The best part about the tennis jewelry trend is its incredible versatility. You don’t need to be a Grand Slam champion or even know a lob from a volley to embrace this elegant aesthetic. This style has transcended the sport and is perfect for anyone, anywhere.
The Timeless Tennis Bracelet, Reimagined
The classic tennis bracelet remains a staple. It is the epitome of timeless elegance, perfect for a formal event, a day at the office, or even a trip to the grocery store. Today’s versions go beyond the traditional single row of white diamonds. Look for bracelets with alternating colored gemstones like sapphires or emeralds, or choose different metal settings like rose or yellow gold to add a modern twist. You can also wear it stacked with a watch or other bracelets for a more contemporary feel.
Layering Necklaces and Stacking Earrings
Take a cue from Sabalenka and Navarro. The key to a modern look is curation. Start your necklace layer with a simple, short chain and add one or two more of varying lengths and textures. For earrings, if you have multiple piercings, play with a combination of small hoops, studs, and perhaps a delicate drop earring to create a balanced but interesting stack. Don’t be afraid to mix metals for a more eclectic and personalized vibe.
Embracing Color and Personality
While diamonds will always be a player’s best friend, the current trend also celebrates vibrant color. Gemstones add a pop of personality and can be used to complement an outfit or express a mood. Pearls, once considered too traditional, are also making a comeback in modern, edgy designs. Let your jewelry tell your story, whether it’s through a meaningful charm, a birthstone, or simply a color that makes you feel happy and confident. This trend is for everyone, a celebration of strength, style, and the enduring appeal of a little sparkle.
