The Smithee Group, a leading digital strategy and brand growth agency with deep roots in the jewelry industry, today announced a strategic evolution of its leadership team. Veteran executive Alex Brown has been promoted to President after serving for eight years as the firm’s highly effective Vice President of Operations.
As President, Brown is now charged with steering the agency’s operational engine, cultivating its top-tier talent, and overseeing the robust client partnerships that are the hallmark of the Smithee brand. Her proven track record in execution and team leadership makes her the ideal choice to drive the company’s daily mission.
This move enables longtime CEO Ben Smithee to pivot to a new strategic capacity as Founding Partner and Strategic Adviser. He will now concentrate his efforts on high-level strategy, pioneering key initiatives, and acting as the agency’s chief innovator and thought leader. A core part of his new role will be mentoring the executive team, ensuring the firm’s vision is powerfully executed.
“This is not a departure,” Ben Smithee explained. “It’s a deepening of our structure to allow for greater impact.” This restructuring is designed to amplify the agency’s strengths, with Brown managing executional excellence while Smithee focuses on charting the future.
