With Clarity Gets Real: Inside the “Day to Night” Collaboration with Celebrity Stylists Danielle and Alix
In a landscape often saturated with overly polished and unattainable imagery, the lab-grown diamond jewelry brand With Clarity is rewriting the rules of holiday luxury. The brand has officially announced a landmark partnership with the dynamic celebrity styling duo Danielle O’Connell and Alix Gropper, founders of the styling firm Danielle & Alix. This strategic move marks the kickoff of a new long-term creative collaboration, debuting with a holiday campaign aptly titled “Day to Night.”
This partnership represents a significant shift for With Clarity, tapping into the stylist duo’s profound knowledge of accessories, their storytelling prowess, and their innate ability to make high fashion feel accessible. By combining the ethical luxury of lab-grown diamonds with the “cool girl” aesthetic that Danielle and Alix are famous for, the campaign promises to redefine how modern women approach fine jewelry.
A New Era of Authentic Luxury
The collaboration arrives at a pivotal moment for the jewelry industry, where consumers are increasingly seeking authenticity over perfection. With Clarity’s decision to partner with Danielle and Alix is not just about placing product on influencers; it is about demonstrating the versatility of their designs through the eyes of industry experts who dress the world’s most photographed women.
Anubh Shah, founder and CEO of With Clarity, emphasizes that this partnership is rooted in genuine connection. “This collaboration is rooted in human connection, not just between two brands but between people: Kirby Rodriguez as our creative director, and Danielle and Alix as stylists who genuinely love and understand our pieces,” Shah explains.
The “Day to Night” Campaign Concept
The campaign, which launched across With Clarity’s retail locations, website, and social media platforms in late November, centers on the concept of versatility. The “Day to Night” theme is a masterclass in styling, showcasing how a single piece of high-quality diamond jewelry can anchor an outfit from a morning coffee run to a red-carpet event.
Unlike traditional jewelry campaigns that often feature models in static, highly retouched poses, this campaign takes a documentary-style approach. It captures O’Connell and Gropper in their natural element—working, moving, and living in New York City. The imagery is raw, candid, and refreshingly real, designed to mirror the actual moments customers experience when they wear these pieces.
The Stylists: Who Are Danielle and Alix?
To understand the weight of this collaboration, one must look at the meteoric rise of Danielle & Alix. The duo has become a force in the fashion world, known for bridging the gap between public relations and celebrity styling. Their client roster reads like a “who’s who” of modern pop culture, including Lindsay Lohan, Alix Earle, Paige DeSorbo, and Camille Kostek.
From PR to Power Stylists
Both women started their careers in celebrity relations at major fashion houses, giving them a unique perspective on the industry. They understand not just how to style a look, but how to build a brand image. This background makes them uniquely qualified to translate With Clarity’s ethos into a visual language that resonates with the modern consumer.
Their styling philosophy is described as “intentional but effortless,” a blend of elegance and depth that aligns perfectly with the quiet luxury trend. They are masters of the “high-low” mix, often pairing elevated diamond pieces with everyday essentials like a crisp white tee or oversized denim—a styling trick that makes fine jewelry feel wearable for every day, not just special occasions.
Creative Direction by Kirby Rodriguez
The visual architect behind this campaign is Kirby Rodriguez, With Clarity’s creative director. Rodriguez, who joined the brand in 2023, brings a wealth of editorial experience from his tenure at prestigious publications like W Magazine and O, The Oprah Magazine, as well as his leadership roles at major retailers like Talbots.
Capturing “Indefinable” Chemistry
Rodriguez notes that Danielle and Alix were the ideal collaborators because of their organic connection to the brand. “Danielle and Alix embody the woman we design for—confident, stylish, and quietly elevated,” Rodriguez says. “There’s an ease to the way they build a look, and that authenticity was something I wanted reflected in this partnership.”
According to Rodriguez, the magic happened on set because the connection wasn’t forced. “When someone naturally connects with your designs, the energy shifts. Things feel real, not forced, and that’s exactly what happened with Danielle and Alix,” he reflects. “Working with them didn’t feel transactional. It felt like a genuine exchange of ideas.”
The creative director highlights that the duo possesses an “indefinable on-camera quality” that showcases both their personalities and their artistry. This charisma is evident in the campaign videos and photos, where the chemistry between the two long-time business partners shines through, making the jewelry feel like a natural extension of their bond.
The Jewelry: Emotional Core of the Look
One of the most compelling aspects of this collaboration is the philosophy that jewelry is more than just decoration. For Danielle and Alix, jewelry serves as the “emotional core” of an outfit.
Key Pieces from the Collection
The “Day to Night” campaign highlights specific, versatile pieces that define the modern jewelry wardrobe. Key items featured include:
- Lab-Grown Diamond Huggie Hoops: These 14-karat gold earrings, pavé-set with 0.50 carats of diamonds, are showcased as the ultimate daily staple—capturing the light during a morning espresso run while remaining sophisticated enough for a client meeting.
- The Classic Solitaire Pendant: A stunning 1.00-carat round brilliant diamond pendant (featuring F-VS quality stones) that serves as a focal point, easily layered with other chains for a trendy look or worn alone for timeless elegance.
- “What resonated with me most is how they treat jewelry as the emotional core of an outfit. To them, it’s never just an accessory; it’s part of the woman’s story,” says Rodriguez. “That’s the same philosophy that guides my creative direction. And there’s history here: They were selecting our pieces for clients long before any cameras were involved. That kind of organic connection can’t be manufactured.”
Why Lab-Grown Diamonds Matter
This collaboration also underscores With Clarity’s leadership in the lab-grown diamond sector. By partnering with high-profile stylists who advocate for these pieces, the brand is normalizing lab-grown diamonds as a premier choice for fashion-forward consumers.
Accessibility Meets Sustainability
Lab-grown diamonds offer the same chemical, physical, and optical properties as mined diamonds but are created in a controlled environment. This process not only reduces the environmental impact associated with mining but also allows for a more accessible price point.
Anubh Shah notes that the duo’s process aligns with the brand’s mission to make meaningful, beautifully designed jewelry accessible for everybody. “Working with respected voices in fashion elevates our storytelling, pushes our creativity, and helps us showcase the emotional meaning behind each piece—not only how it looks, but how it lives and creates confidence.”
A Strategic Shift in Marketing
The “Day to Night” campaign signals a broader strategic shift for With Clarity. Under the guidance of Shah and Rodriguez, the brand is moving away from the “overly staged jewelry imagery” that has dominated the industry for decades.
Documentary-Style Storytelling
“Doing this campaign documentary-style is our way of moving away from overly staged jewelry imagery,” Shah explains. “Instead, we are capturing real moments, real expressions, real collaboration. Kirby’s vision was to bring the creators to the forefront, to highlight the people behind the artistry.”
This raw and candid approach mirrors the real moments customers experience. It creates a sense of intimacy and trust, suggesting that With Clarity is a brand that understands the dynamic, fast-paced lives of its customers. It is the opposite of “posed perfection,” aligning with the belief that jewelry is meant to be lived in, not just looked at.
Conclusion: A Partnership for the Future
As the holiday season approaches, the With Clarity x Danielle & Alix collaboration offers more than just gift ideas; it offers a blueprint for modern style. By championing the versatility of lab-grown diamonds and celebrating the women who wear them, the brand has positioned itself at the intersection of luxury, sustainability, and real life.
“Danielle and Alix have a rare combination—impeccable taste paired with an innate understanding of how jewelry interacts with high fashion,” says Shah. As this long-term partnership evolves, consumers can expect to see more innovative styling, more authentic storytelling, and a continued commitment to jewelry that empowers the wearer from day to night.
